Advertise with Hfpn
Hfpn is read by people who coach for a living. That includes independent and mobile personal trainers, staff trainers at commercial gyms, strength and conditioning coaches, health and wellness coaches, group fitness instructors, studio and gym owners, fitness managers, and candidates studying for a first certification. Most of them are in the United States, with a lot of attention on the Southeast, Texas, California, Arizona and New York.
We're a young publication, so we won't quote audience numbers we can't back up. Ask us for current traffic figures and we'll share what our analytics actually show.
Formats
- Display. Leaderboard (728×90), square (300×250) and skyscraper (160×600) placements on articles, section pages and the blog index.
- Sponsored articles. Clearly labeled at the top as sponsored, written to the same accuracy and scope standards as everything else we publish.
- Newsletter mentions. Short, labeled sponsor lines in our email to subscribers.
Editorial independence
Advertisers don't see, review or approve editorial content before it publishes. Buying an ad doesn't buy coverage, and declining to advertise doesn't cost anyone coverage.
What we won't run
Ads that promise guaranteed weight loss or body-composition results, supplements marketed as treatments, before-and-after imagery presented as typical, or offers that encourage trainers to work outside their credentials. Education providers, equipment makers, business software, insurance and professional services are a natural fit.